About Us
It all began over 25 years ago in the bustling markets of Karachi, where a small family business sold everyday essentials. From that humble start, our founder, Yasin, envisioned something bigger, a brand that would celebrate the elegance of modesty on a global stage.
Fueled by dedication to quality and a passion for design, Nourah was born. What started as a local shop has since grown into a prestigious name in modest fashion, known for its beautifully crafted abayas and scarves that honor tradition while embracing contemporary style.
Today, Nourah stands tall with over 500 skilled artisans and 10 state-of-the-art production facilities, shaping a legacy that combines craftsmanship, community, and a vision for the future.
Fueled by dedication to quality and a passion for design, Nourah was born. What started as a local shop has since grown into a prestigious name in modest fashion, known for its beautifully crafted abayas and scarves that honor tradition while embracing contemporary style.
Today, Nourah stands tall with over 500 skilled artisans and 10 state-of-the-art production facilities, shaping a legacy that combines craftsmanship, community, and a vision for the future.
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